Hotcrown is a private fine jewelry brand.
In collaboration with the brand’s team I’m accompanying the Hotcrown brand, in their everyday design and visual needs throughout all platforms: from social media posts and stories, creating new website pages, keeping the homepage up to date, to all their print materials: postcards, gift cards etc.
Date: June 1, 2020
Services: Social Media, Marketing, Website, Print
Design & UI/UX
updating the Homepage and creating new pages acoording to current holiday and events – such as wedding season, valentine’s day.
With sales and conversion rate on our mind – we try using our best sellers and top products on display, as we would do at the boutique.
02. Print Materials
All kinds of paper products are a big part of any boutique – gift cards, coupon cards, postcards and packaging.
03. Social media Presence
stories and posts are a great way to communicate with the brand’s costumers and fans: social media use a direct and honest tone & voice – and a clean design to match.
04. About the brand
This feminist brand’s name was born from the idea that every woman is a queen (crown), encouraging women to buy their own jewellery, propose to their life-partners, dressing up just for themselves.
Located in the heart of Tel-Aviv, Hotcrown sells everyday fine jewellery.
As well as selling designed collection pieces they specialise in custom jewellery – Making jewel come to life From a sketch, Redesigning old gold and diamonds to create new pieces, or modifications in the collections designs.