A successful newsletter has a few seconds to engage the costumer, using an eye-catching design and a unique voice that matches the brand. the format should be simple and easy to read, yet attention-grabbing. It’s the best way to connect to your audience, build loyalty and awareness while increasing Website Traffic and bottom line.

Client: Castro
Date: December 6, 2017
Services: E-mail Marketing

Design process

The main challenge in designing e-mail marketing for a well-known company like “Castro”, is to be both easily recognised and staying within the guidelines for the newsletter to be immediately associated with the brand – while being at the same time interesting and different enough to be engaging, to be opened and clicked.