![](https://www.talibeller.com/wp-content/uploads/2019/11/IPAD_smlr.gif)
Design process
The main challenge in designing e-mail marketing for a well-known company like “Castro”, is to be both easily recognised and staying within the guidelines for the newsletter to be immediately associated with the brand – while being at the same time interesting and different enough to be engaging, to be opened and clicked.
![](https://www.talibeller.com/wp-content/uploads/2019/11/newsletter_oberson.jpg)
![](https://www.talibeller.com/wp-content/uploads/2019/11/newletters-array-2.png)